Walk past the storefronts reflecting the Florence Cathedral, step into the workshop that once belonged to Donatello, and embark on an exciting journey.
We’ve curated and brought online the finest examples of Made in Italy and the best international brands. Relive the thrill of shopping on the streets of Florence from the comfort of your home and discover the timeless Florentine style.
Our dream has always been to furnish your home and bring out your personality with custom-made jewelry.
For more than 90 years, we’ve been seeking out beauty in all its forms
Our Store in Florence
Since 1936, we’ve been celebrating memories in the heart of Florence.
Current Bestsellers
18 Kt Gold Jewellery
Raspini Italian Charms
Florence Symbol Pendants
Silver Florentine Lily
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@armandopoggi
Our Blogs
Armando Poggi among Italy's best e-commerce sites 2026/27
We are proud to share an important milestone: Armando Poggi is among Italy's best e-commerce sites of 2026/27, as part of the survey by the German Institute for Quality and...
Nomination customizable silver bracelet: create your Florence memory online
There are trips that end when you return home and others that we continue to carry with us every day. Starting today, there is a new way at Armando Poggi...
Giovanni Raspini Autumn Winter 2026: the new collection arrives at Armando Poggi Florence
Discover the new Giovanni Raspini Autumn Winter 2026 collection: Blue Jaguar, Aura, Grand Perlage and Bouquet. Coming soon to Armando Poggi Florence and online
Philip Watch in Florence: discover the watches at the official retailer Armando Poggi
Anyone looking for a Philip Watch in Florence can now discover and purchase a selection from the brand at Armando Poggi, official Philip Watch retailer in Florence, in our historic...
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WORLDWIDE SHIPPING
We deliver all over the world
SAFE SHIPPING
Safe and guaranteed deliveries
EASY RETURN
Easy return in 15 days