On March 9, the year the Fiat 500 Topolino was unveiled, Armando Poggi realized his dream: to open a store that would meet people's new style needs, offering high-quality, designer items. It started with a single window display, then two more were added in 1950.

Tourists and locals alike gaze into those shop windows, searching for and dreaming of jewelry or furnishings that will embellish their lives, expressing their sensibilities in a new way. Those same displays have earned Armando Poggi recurring awards, including those presented directly by ambassadors during British Week and then French Week.

The flood of 1966 hits Florence: 100 million cubic meters of water pour over the city, causing extensive damage. For Armando, too, this is an unexpected difficulty, which he will face with great dedication and determination. The same dedication and stubbornness shown by all the citizens, quickly restoring the city to its elegant and unique beauty, thanks also to the help of the “mud angels” who came from all over the world.

Maurizio grew up in his father's shop, with a two-color pencil in his hand to sign or write something down, amid the clatter of the keys on the Olivetti typewriter. And it was in 1968 that he joined the company, bringing with him the wind of change that was blowing almost everywhere in the world.

A new generation of Poggi is beginning to move around the store!

With a Florentine father and an American mother, the baton is passed on to the third generation, with Andrea. After 10 years in the United States, including 4 at Babson College Business University in Boston, Andrea brings his enthusiasm to the family business. The year is 2010, a year of incredible snowfall, new dreams, and projects to be realized.

Armando Poggi becomes an ambassador for new trends. Quality is also synonymous with innovation and intuition. Armando Poggi chooses to interpret and dress the new trends and opens his historic Pandora store.

A major historical milestone, achieved thanks to the ongoing commitment, passion, and dedication of the entire family and all employees: “80 is a truly significant number. We celebrated it with the whole of Florence, but above all with our large family, made up of parents, children, grandchildren, and above all employees, collaborators, and customers.”

A story that looks to the future... Some stories are like precious jewels: they are born in art and transform over time. Join us in looking at the transformation of our logo, from 1936 to today. A story of elegance and innovation that continues to shine through the years. 2024 was the year of rebranding, when we revamped our logo, signage, and packaging, embracing sustainability and innovation, without ever forgetting our roots.

Ninety years of history in the heart of Florence, ninety years of passion for beauty, style, and quality. Since 1936, Armando Poggi has accompanied generations of customers with a selection of jewelry, watches, and home and design items that reflect Italian taste and the evolution of design. An anniversary that celebrates the past but, above all, looks to the future, continuing to create emotions and precious memories.