In the heart of Florence, a few steps from the Duomo, there is a place that spans time without losing its identity.
Armando Poggi is not just a shop.
It's a story made of family, vision, and continuous evolution.
The origins: 1936
On March 9, 1936, Armando Poggi opened his first shop. At first, it was just one display window. Then two. Then three.
It was not only commercial growth but the sign of a clear vision: to select objects that have aesthetic and lasting value.
In a changing Florence, a landmark was born, destined to endure.
A family story
Behind Armando Poggi is a family.
A constant presence that has spanned generations, maintaining a direct relationship with the customer.
This is one of the most important elements: not an impersonal shop, but a place where every choice is guided by experience, sensibility, and relationship.
This is where trust is born.
The shop today: a new chapter
The shop's restyling marks a new chapter in the history of Armando Poggi: a brighter, more essential, and contemporary space, designed to enhance every detail without losing its connection to its roots.
Armando Poggi Gold: tradition taking shape
As part of this journey, Armando Poggi Gold is also born.
A selection that is not merely jewelry, but a natural extension of the brand's history: objects in 18-carat gold that tell the story of Florence, its elegance, and its deep connection to craftsmanship.
Each creation reflects a vision built over time, where value is not only material but cultural and emotional.
Essential lines, refined details, and an aesthetic that recalls Florentine tradition, reinterpreted in a contemporary key.
Like the shop, Armando Poggi Gold also stems from a family history:
knowledge passed down, a sensibility that evolves, but always remains recognizable.
It's not just about wearing a jewel,
but about carrying a fragment of history with you.