Like the sunset that marks the end of a day and opens the door to a starry evening, Armando Poggi also embraces a new beginning, uniting a glorious past with a bright future.
The rebranding represents more than just a change in image; it is a renewed commitment to quality, elegance, and sustainability.
The new logo is a symbol of modernity that respects the company's historical roots. With elegant lines and a refined design, it represents the continuous evolution of Armando Poggi. Like a precious signature on a masterpiece, the logo reflects the soul of the company: a perfect balance between tradition and innovation.
In line with its commitment to sustainability, Armando Poggi has bid farewell to plastic bags, introducing elegant paper alternatives. This change is not only aesthetic but also ethical: a small gesture that reflects great environmental awareness. Like the scent of candles on a table, these new bags carry a message of respect and care for our planet.
The birth of the AP Gold Line: AP Gold is born in the hills of Arezzo, the cradle of Italian goldsmithing, a new jewellery line that combines traditional craftsmanship with contemporary design. Each piece tells a story of excellence and passion, just like the precious stones that adorn these creations. It is an invitation to shine, to carry a fragment of light with you, just as the evening breeze brings coolness on a warm summer night.
